Although she loved the people and even the hours, Annie found she didn’t enjoy the work itself, which surprised her more than anyone else. Around the same time, Annabelle was feeling the pull towards the entrepreneurial life.
A frustrating experience in their own corporate gift-giving experience led them to the idea of Taja Collection. In a matter of months, they went from “there should be a better customizable candle out there” to making candles in their own kitchen.
Today, they are growing both the business and their own families with each of them having babies under the age of 1. In this episode, they talk honestly about the flexibility and demands of entrepreneurial life.